Le Chéile
When you don't see the brand you're looking for — create it. Le Chéile is a sustainable clothing label, producing only a limited number of each piece from every collection. A part of the proceeds go towards reforestation of native Ireland. The brand is minimal, modern and evoking deep connection to the land.

I loved creating this brand, customising the font for the logo and exploring e-commerce and EDM visual direction. 


Branding, Packaging, Web, EDM design
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